22 Immutable Laws of Marketing
#821 of 2,654 all-time
22 Immutable Laws of Marketing
Al Ries and Jack Trout
8 people recommended it in 6 threads, 2013–2022.
What people on Hacker News said
Understanding products, marketing and selling help you build better tools for humans and see how products (be it open source, programming languages, retail products, etc) work in the marketplace and not run down paths of "well this is the most popular they must be the best" ...
As most coders marketing doesn't come as easy to me as coding but damn this old little gem is full of practical mental models and use cases. Very easy read and does not read like a textbook.
Where it comes up
- Ask HN: What, in your opinion, are the greatest and most useful textbooks? 2020 · 3 recommendations
- Ask HN: Which books you have read till now that were worth investing time in? 2022 · 1 recommendation
- Ask HN: Best books under 200 pages for developers? 2020 · 1 recommendation
- Ask HN: Best books you read in the past decade? 2019 · 1 recommendation
- Ask HN: As a technical founder what is the best business book you've read? 2018 · 1 recommendation
- A Startup Reading List 2013 · 1 recommendation