Y Hacker News Books
Blue Ocean Strategy

#698 of 2,654 all-time

Blue Ocean Strategy

W. Chan Kim and Renée Mauborgne

9 people recommended it in 9 threads, 2011–2023.

What people on Hacker News said

jgalt212
In short, work on creating new markets so you don't get caught up in a race to the bottom (commoditized markets).

on HN, 2014

tlackemann
As a software engineer, I've come to really love how good products are built and how to explore new markets. While I don't think it's a life-changing book, it's certainly a good read and I'd recommend it to any engineer that wants to be more product-focused (also Inspired, Creativity Inc, and Zero to One)

on HN, 2016

codyZ
Books that I'd recommend: Anything by Peter Drucker, The Five Dysfunctions of a Team by Patrick Lencioni, Made to Stick by the Heath Brothers, Blue Ocean Strategy by Kim and Mauborgne, among others.

on HN, 2015

loxias
Related, I got a lot out of "Blue Ocean Strategy", though that was more than a decade ago.

on HN, 2023

Where it comes up