Contagious
Jonah Berger
6 people recommended it in 4 threads, 2013–2016.
What people on Hacker News said
If you own a business you want things to go viral, Jonah enlightens you to the possibilities of how.
Just finished "Contagious: Why Things Catch On" which is great for understanding the triggers you can build into your product to build an inbound gravitational pull for potential and current customers.
Where it comes up
- Ask HN: Books you read in 2016? 2016 · 3 recommendations
- Ask HN: What books have you read in the first half of 2016? 2016 · 1 recommendation
- Ask HN: What Books Are You Reading? 2014 · 1 recommendation
- A Startup Reading List 2013 · 1 recommendation