In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters
#1348 of 2,654 all-time
In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters
Merril R. Chapman
5 people recommended it in 5 threads, 2015–2025.
What people on Hacker News said
It's an amazing look at the history of microcomputers and the ensuing software market with a particular eye on what made certain companies fail.
It's a little dated (Microsoft is still king and Apple the scrappy underdog), but I think it's an important context for anyone following tech today.
An interesting look at the marketing mistakes of the early hardware and software companies.
it provided me with historical insights about driving forces in our industry, which seem to be timeless.
It taught me the lesson of "people will stop buying v1 of your product as soon as you announce v2... so don't announce it until it actually ships!"
Overarching lesson seemed to be don't get arrogant and stop listening to your customers.
Where it comes up
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