The Startup Owner's Manual
Steve Blank
10 people recommended it in 6 threads, 2012–2024.
What people on Hacker News said
This is classic, really. What was interesting for me in particular is the types of markets that a startup launches to - new market, resegmenting an existing market (low-end, high-end, specific features), clone market, and all of the limitations/dangers/expectations/growth profiles that choice of marketing strategy entails.
The Startup Owner's Manual - Steve Blank and Bob Dorf. The successor to the famous The Four Steps to the Epiphany, this is the Bible of Customer Development.
The Four Steps to the Epiphany - Steve Blank. This is a MUST read. If you read nothing else, make it this book. Note that there is a 2nd Edition, which changes the title to "The Startup Owner's Manual".
Nobody seems to recommend this because nobody has finished reading it, but it's meant to be acted on, not finished. There are literally checklists. It's also hard to get a soft copy, but th soft copies are useful for printing out the checklists.
He has just released a new book that should be the evolution of the one you cited. It should be called 'the startup's owner manual' and he said it contains what he has learned in the past ten years.
startup owner's manual should cover 80% of what you need to know
Where it comes up
- Ask HN: Must-Read Books for Startups? 2024 · 3 recommendations
- Ask HN: Best books you read in 2012 2012 · 3 recommendations
- Ask HN: As a technical founder what is the best business book you've read? 2018 · 1 recommendation
- A Startup Reading List 2013 · 1 recommendation
- Ask HN: Great book that you read recently? 2012 · 1 recommendation
- The Best Textbooks on Every Subject 2012 · 1 recommendation