Traction
Gabriel Weinberg
30 people recommended it in 19 threads, 2015–2024.
What people on Hacker News said
Books like "Traction" (by Gabriel Weinberg) and "Cracking Creativity" that take a fuzzy subject like marketing or being creative and show that you can get very far by following recipes/algorithms/heuristics.
Traction (the one by Weinberg and Mares; engineer-friendy guide to marketing and growth)
Thesis is that every role has to have some clearly defined objective measurables that can indicate to the employee and manager success. I have not been able to apply it to our developers and engineers but it has been extremely effective in sales (sales development, management and sales ops).
I recently finished Traction, that was very useful to me, I discovered I was so ignorant that I was blind about the marketing area of my product.
It's a comprehensive list of what you can do to get your initial bunch of users.
So far, the best book about startups I have read is Traction, it's extremely useful overview of all the ways to get traffic/customers.
Where it comes up
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