The Challenger Sale
Matthew Dixon, Brent Adamson
9 people recommended it in 5 threads, 2015–2022.
What people on Hacker News said
These guys challenge you to, well, challenge, your customers pre-existing mindsets in the name of helping them create more value.
But give it 15 minutes-- you'll see it's solid material. Good insights on how marketing supports & equips sales. Read the book!
The Challenger Sale. The Charisma Myth. In that order. You will learn so many jedi mind tricks.
I can't say that I've actually applied a lot of what's in The Challenger Sale yet, but I really liked the book, and it just feels right on some intuitive level.
Where it comes up
- Ask HN: Best books or videos to get better at sales? 2015 · 5 recommendations
- Ask HN: What is the most mind expanding book(s) you have read till date? 2022 · 1 recommendation
- Ask HN: Books giving practical advice on starting a solo SaaS business? 2020 · 1 recommendation
- Ask HN: Books you read in 2018? 2018 · 1 recommendation
- Ask HN: Books you wish you had read earlier? 2017 · 1 recommendation