The Prime Solution
#2226 of 2,654 all-time
The Prime Solution
Jeff Thull
3 people recommended it in 3 threads, 2013–2018.
What people on Hacker News said
Of all these sales books I've read lately, I'm really starting to buy into this "Diagnostic Selling" stuff by Jeff Thull, so I'd endorse Mastering The Complex Sale, Exceptional Selling and The Prime Solution by Thull.
The Prime Solution - Jeff Thull - and yet more still on Thull's selling approach.
I really like Thull's approach, especially his "always be leaving" mindset, as opposed to the old "always be closing" idea. Thull's thinking is much more focused on providing an authentic and honest experience, and genuinely trying to help the customer - as opposed to stuff about how to "trick" the customer into saying yes.
Where it comes up
- Ask HN: As a technical founder what is the best business book you've read? 2018 · 1 recommendation
- Ask HN: Best books or videos to get better at sales? 2015 · 1 recommendation
- Ask HN: What book are you reading? 2013 · 1 recommendation