SPIN Selling
Neil Rackham
9 people recommended it in 3 threads, 2009–2021.
What people on Hacker News said
There are 3 books you should read: SPIN Selling. The Challenger Sale. The Charisma Myth. In that order. You will learn so many jedi mind tricks.
If I had to pick one, I'd pick SPIN Selling as feverishaaron said. It's a lot more how to and broken down into steps.
I would pick SPIN selling from this list, especially if you are selling custom work in an enterprise software market.
The best books, hands down, are Neal Rackham's SPIN Selling series
Where it comes up
- Ask HN: Best books or videos to get better at sales? 2015 · 5 recommendations
- Ask HN: Sales book recommendation? 2009 · 3 recommendations
- Ask HN: Books for Effective Communication 2021 · 1 recommendation